Throughout my eleven years, I have been able to be a part of some really fun branding projects! I also offer one on one instruction to guide you through the branding process or media development. Below are a few of my favorites.
Wofford Men’s Basketball
Before I began with WoffordMBB, the account was occasional graphics from the administration, but nothing was consistent. In this process, I took an inventory on what was liked by fans, what gained attention, and ways to continue that traction. This presentation highlights the ways I hoped to continue effective change within the branding process as I grew our followers over 400%.
I also engaged in several campaigns within my time. Some included fan participation, story contents, and the creation of Instagram story highlights. I also developed .gifs and Instagram Stickers to foster team to fan interaction. The Instagram Stickers allowed for a 2.4 million reach in less than one season ultimately over 20 million reach to all social channels.
I’ve done a bunch of freelance content to help redesign and rebrand different media accounts. Below is a food Instagram which I worked through the design process to develop a logo and branding. I also worked with the Old Gold & Black, Wofford’s student newspaper to redesign their logo and social channels.